Stadium in a game day


In an era where digital transformation defines the competitive edge in sports entertainment, the partnership between Acadia Technology Group, Cisco, and The Kraft Group at Gillette Stadium emerges as a beacon of innovation. This alliance, driven by a shared vision to enhance the fan experience, has redefined the essence of attending a football game, making every moment uniquely unforgettable.


The Catalyst for Change

This initiative was born not from necessity, but from a forward-looking ambition to set new benchmarks in fan engagement and operational excellence. The Kraft Group, with a visionary focus on the future, embarked on this transformative journey to not only fulfill today’s demands but also to shape the expectations of tomorrow.


Driving Forces

– Enhanced Customer Experience: Elevating the game-day experience for every fan was paramount.

– A Shift in the Media Landscape: Transitioning from Serial Digital Interface (SDI) to Internet Protocol (IP) marked a new era in media production, necessitating a modernized approach to content delivery.


The Transformative Solution: Cisco IP Fabric for Media

At the core of this transformation is the Cisco IP Fabric for Media, a sophisticated network infrastructure tailored for the unique demands of media environments. This innovative solution has revolutionized content delivery and experience at Gillette Stadium in several key ways:

– Unparalleled Video Quality: Supports uncompressed video streaming, ensuring the highest quality content reaches every screen.

– Immediate Action: Near-zero latency ensures that live action is relayed instantly, keeping fans captivated.

– Flexible and Scalable: Adapts easily to expanding needs, ensuring the infrastructure evolves with the stadium’s ambitions.

– Reliability: Engineered for minimal downtime, so fans never miss a crucial play.

– Enhanced Connectivity: Provides robust Wi-Fi and cellular connectivity, enriching the fan experience with additional digital content.

– Interactive Experiences: Opens doors to immersive and augmented reality features, deepening fan engagement.

– Operational Efficiency: Simplifies management and troubleshooting, ensuring a seamless experience for attendees.


The Journey and the Results

Despite challenges—such as tight timelines and the need to meld distinct organizational cultures—Acadia Technology Group’s expertise and dedication overcame each obstacle, yielding numerous benefits:

Innovative Entertainment: The shift to an IP network has unlocked new creative potentials, enhancing the stadium experience beyond that of home viewing.

Operational Advantages: Virtualizing control systems has led to unmatched efficiency in managing the stadium’s myriad displays and systems.

Creative Freedom: The team can now activate the entire stadium from a single computer, facilitating more dynamic and engaging content delivery.

This project was not merely about integrating new technology; it was about reimagining the framework of live sports entertainment. The Gillette Stadium experience now sets the standard, offering a glimpse into the future of how we experience our favorite sports.


A Testament to Pioneering Innovation

The Acadia-Cisco partnership, built on decades of collaboration and a consultative approach, showcases the extraordinary possibilities when visionaries unite. The innovation at Gillette Stadium not only elevates the fan experience but also signifies a major advancement in the application of IP technology in sports entertainment.

As the industry evolves, this initiative serves as a blueprint for others, demonstrating that the right technology partnerships can transform any space into a hub of engagement and excitement. As fans cheer on their teams at Gillette Stadium, they are not merely spectators; they are participants in a revolution in live sports, powered by the collaboration between Acadia Technology Group, Cisco, and The Kraft Group.

In every touchdown, every goal, and every triumphant moment, this partnership ensures that fans are immersed like never before, proving once again that in the realm of innovation, the sky’s the limit.


Discover the Future of Live Sports Entertainment!

Watch our video case study, “Elevating Excellence: How Acadia and Cisco Transformed the Gillette Stadium Experience,” to see how groundbreaking collaboration has revolutionized the fan experience. Don’t miss out—watch now to explore the new standards we’re setting in the industry.


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